The smash burger brand – which has a restaurant in Norwich – is also offering the chance to win free burgers for a year.

SoBe Burger, the neighbourhood smash burger sensation, today launches its most ambitious Christmas campaign to date with three limited-edition festive menu items and the chance for one customer to win the ultimate SoBe prize – an exclusive SoBe Black Card, running from November 24th to December 31st.

The campaign centres on The Christmas Turkey Stuffer Burger, a double smash burger featuring 100% grass-fed beef, turkey bacon, sage and onion stuffing, red onion chutney, melted cheese, crispy onions, chives and garlic mayo, delivering Christmas dinner flavours in burger form.

This year, SoBe is also giving one lucky customer the coveted SoBe Black Card, the brand’s VIP pass for free burgers for an entire year!

To enter, customers simply order the Christmas Turkey Stuffer burger or bundle in-store and receive a QR voucher to submit their entry. Every entry goes into the draw for the Black Card grand prize, and every customer who enters also receives a 20% off voucher for their next visit in January, making it a win-win for festive burger lovers.

Founded in London in 2019, SoBe Burger has become one of the UK’s fastest-growing burger brands, with 15 franchise locations – including one in Norwich – and over 160 delivery outlets nationwide. The concept was born after founders Tom and Alex fell in love with smash burgers on a trip to Miami and brought the flavour, attitude and energy back to the UK.

The Christmas Menu – Available November 24th – December 31st 2025

• The Christmas Turkey Stuffer – £12.50 – 100% grass-fed double beef, turkey bacon, sage and onion stuffing, red onion chutney, cheese, crispy onions, chive and garlic mayo.
  
• Christmas Loaded Turkey Fries – £6.50 – Fries topped with chopped turkey bacon, garlic mayo, crispy onions and chives
  
• Snow Cheese Buffalo Wings (6pcs) – £6.50 – Crispy wings drenched in tangy buffalo sauce and finished with a snowfall of cheese.

Black Card Giveaway: Entries open until 31 December 2025